Black Fox Coffee is a (fictitious) coffee shop, roasters & bakery in Battery Park, NY. Featuring a mix of modern & classic fonts, a vibrant color palette & signature iconography - it’s a brand you’re sure to wish was real.
SERVICES
— Identity System
— Brand Guidelines
— Brand Merchandise
— Business Card Design
Black Fox Coffee
Battery Park,NY
Primary Logo
Secondary Logo
Logo Variation
Submark
The logo & its variations feature a whimsical fox throughout. The mixture of typography is both traditional and playful and speaks to the essence of black fox - fun, practical & a little whimsy.
Color Palette
Coffee shops are frequently a sea of browns & neutrals. So we went in a different direction.
Vibrant colors, combined with two lighter neutrals to maintain a nice balance, while waking up your visual senses over your cup o’ Joe.
